PROJECT BRIEF
For this project, I designed a clean and professional flyer for Impulse Labs, targeted at architects attending AIA (American Institute of Architects) events. The goal was to highlight why Impulse is the ideal choice for high-end kitchen remodels, making a strong impression on potential clients.
PROCESS
I had full creative control over layout and styling, ensuring the information was well-organized and visually compelling. The final design was prepared for both print and digital distribution, meeting a tight turnaround to be ready for the event.
DEVELOPMENT
Below is the initial flyer design provided by the company. While it wasn’t professionally designed, it contained the key information they wanted to include in the brochure.
FIRST PASS
The first draft was well received. The main feedback was to replace the large inside image with multiple images that better showcase the perks of using the Impulse Labs induction stove.
Outside
Inside
Outside Mock-Up
Inside Mock-up
FINAL DRAFT
This final draft effectively organized all the information in a clean, polished layout. It was printed and distributed at the AIA event, successfully showcasing Impulse Labs to attendees.
Outside
