PROJECT BRIEF
Impulse Labs required an ad placement in Edible Magazine to promote their new induction stove.
FIRST PASSES
For the first pass, Impulse requested three variations: one with an image background, one text-only, and one with text alongside an image, to determine the best fit for the ad.
Image With Text
Text Only
Image & Text
SECOND PASSES
They preferred the image background for the second draft and requested two variations of the copy for testing.
FINAL PASS
In the final draft, I adjusted the copy for better readability, ensuring a polished and effective ad for publication in Edible Magazine.
Edible Magazine Mock-up