PROJECT BRIEF
American Giant, a San Francisco-based sportswear and casual clothing manufacturer, needed a magazine spread to promote their new hoodie colorways.
PROCESS
The team provided images and copy, and my role was to design the layout for the magazine spread.
DEVELOPMENT
Using Adobe InDesign, I created a dynamic, asymmetrical layout that moved away from a standard design. The main focal point was the woman trying on the hoodie, drawing attention to the product engagingly.
FINAL PRODUCT
The final design effectively captures the reader's attention while showcasing the American Giant hoodie and its new colorways.
ADDITIONAL ASSETS
In addition, I designed two Instagram story posts and an email newsletter to support the campaign.
Instagram Story Post
Instagram Story w/ Text
