PROJECT BRIEF
"Impulse Labs invited Michelin-star chef Brandon Jew to demonstrate his cooking skills using their induction stovetop. I was brought in to assist with the shoot and design social media ads featuring Brandon Jew."
PROCESS
I assisted in capturing the cooking process and had the opportunity to meet Brandon Jew, gaining real-time insight into how chefs can utilize the Impulse Labs induction stove and what Brandon appreciated about it.
DEVELOPMENT
The team provided a selection of approved images for use in social media advertisements.
FINAL PRODUCT
I created an Instagram post, a 1x1 post, and an Instagram Story featuring a quote from Brandon Jew. I selected the more personal image, capturing him actively using and enjoying the induction stove.
ADDITIONAL CONTENT
I also created Instagram Reels for Impulse Labs, with one reaching 1M organic views.
